 |  | Connect with thousands of radiant AVEENO® women. Share opinions and get all the latest news to maintain your natural beauty. |  |  |  | |  |  |  |  | It's no surprise that oats have been used for centuries for their skin benefits. AVEENO® Brand scientists use ACTIVE NATURALS® colloidal oatmeal to moisturize and relieve dry skin. |  |  |  | |  |  |  | Winter can be especially hard on your skin; its unforgiving winds, harsh temperatures and low humidity are the main cause of the dreadful "winter itch." You can't predict the weather, but you can protect your skin.
Cranking up the heat indoors actually sucks out healthy oils. So, to avoid uncomfortable winter skin, make sure you moisturize and use sensitive soaps without harsh chemicals that can dry out your skin even more. |  | | |  |  | You'll want to show off your beautiful skin this winter with AVEENO® Skin Relief products which help provide relief for itchy, extra dry skin. |  | In fact, in a clinical study, 83% of women using AVEENO® Skin Relief Moisturizing Lotion experienced relief from all 5 symptoms of winter skin: | |  | dryness |  | discomfort |  | flaking |  | roughness |  | itchiness from dry skin | |  | | |  |  | | |
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